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Vacation Inc. Launches New Shimmer Oil

It has SPF 30 and the brand’s signature scent.

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By: Christine Esposito

Editor-in-Chief, Happi / Rodman Media

Vacation Inc.’s newest sun product is Shimmer Oil SPF 30. The water-resistant (80 minutes) formula contains SPF 30 plus a blend of premium oils (argan, marula and jojoba) infused with a base layer of pearlescent gold mica and larger gold mica flecks, according to the Miami-based company.

Vacation Inc. also incorporated skincare ingredients such as peptides, hyaluronic acid, vitamin E and bisabolol to deliver hydration and help smooth and firm the skin’s appearance.

The new Shimmer Oil features the brand’s Vacation by Vacation eau de toilette scent, which has notes of coconut, banana, orange blossom, pool water, pool toy and swimsuit lycra.

Vacation Inc. made headlines earlier this year with the launch of Orange Gelée, a modernized version of a popular but discontinued sunscreen.

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